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        The Power of a Knowledge Management Platform

        Learn why so many enterprises are making knowledge management their next big customer experience initiative.

        The Power of a Knowledge Management Platform to Transform the Customer Journey

        Rethink your customer experience strategy by going where customers go

        As a company, it so easy to focus first (and sometimes only) on the bottom line. Cutting costs, boosting efficiency, or driving customer retention can feel like the end-all-be-all (especially when your job depends on those metrics). Yet, what many successful enterprises are finding is that this age-old, “inside-out” approach just doesn’t cut it anymore. Instead, what’s needed is the ability for companies to meet customers on their terms. As Lori Bocklund, President of Strategic Contact, observes, this proves quite difficult without a strong foundation rooted in knowledge management.

        Table of contents

        1. The Journey Begins Where the Customer Starts
        2. A Single Source of Truth for All Interactions
        3. Laying the Foundation for Knowledge Management
        4. Make Your Next Big Initiative About Knowledge Management
        The Power of a Knowledge Management Platform to Transform the Customer Journey
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